BetMGM reports higher customer acquisition costs amid prediction-market competition
BetMGM chief executive Adam Greenblatt said prediction-market companies increased the operator’s customer acquisition costs in Q1 2026. BetMGM reported net revenue of $696m, up 6.6% year on year, and adjusted EBITDA of $25m, up 11%; average monthly active users fell 9% to 597,000 while handle per active user rose 23%.
BetMGM’s rising acquisition costs and shifting user activity may pressure marketing decisions despite revenue and adjusted EBITDA growth.