BetMGM said on its Q1 earnings call that it expects elevated marketing by prediction-market operators to continue through the rest of the year. The company said it is directing marketing towards higher-value customer segments and reducing spending in less efficient acquisition channels.
BetMGM’s response signals continued customer-acquisition cost pressure for sports betting operators.
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DraftKings CEO Jason Robins defended the company’s planned prediction-markets investment on its third-quarter earnings call. The company projects adjusted EBITDA investment of $900m to $1.05bn across 2026 and 2027, and Robins said customer acquisition costs could take about 41 months to recover if the Supreme Court bars sports event contracts in July 2028.
DraftKings plans to invest $900m to $1.05bn in prediction markets across 2026 and 2027, the company said in its third-quarter earnings release. The projected investment is measured in adjusted EBITDA.
Aries has launched event contracts in its mobile app for eligible US customers through Aries Futures LLC. ForecastEx LLC lists and clears the contracts, which cover the 2026 midterm elections, economic data and financial markets; Aries said it plans to add access through other products.
Aries announced on 30 October 2026 that prediction markets are now live in its Aries Mobile app, with eligible US customers able to reach event contracts via Aries Futures LLC. Listing and clearing of those contracts is handled by ForecastEx LLC, which is an Interactive Brokers affiliate.
Robinhood said it will send some of its football prediction contracts to OG.com’s derivatives exchange and clearinghouse, with the first contracts expected before the new US professional football season. The partnership gives Robinhood equity stakes in Crypto.com and OG.com; the companies were valued at $20bn and $5bn respectively, the report said.
FanDuel Predicts is adding sports, entertainment and combination event contracts through a partnership with Crypto.com's OG Prediction Markets, according to the companies. Customers are expected to see contracts from OG Prediction Markets and CME Group this week, coinciding with the start of the World Cup.
DraftKings faces a new federal class action in California alleging that its prediction markets constitute illegal sports betting. The report also said DraftKings was increasing advertising in the largest states without legal online sports wagering.