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Ignition Poker signs Xuan Liu for brand partnership

Deals & M&A

Ignition Poker partnered with poker player and content creator Xuan Liu to promote the brand at events and livestreams, according to the report. The arrangement also includes social-media content and poker education initiatives, alongside freerolls and giveaways backed by the operator. Liu said she would work to expand the platform’s audience.

The partnership links Ignition Poker with a player-content creator for promotions and audience engagement.

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Deals & M&A

PENN’s theScore Bet signs multi-year NFL partnership in Canada

PENN Entertainment said theScore Bet agreed a multi-year partnership with the NFL in Canada. The deal gives PENN access to NFL marks and marketing, advertising, hospitality and fan-engagement assets for sportsbook and iCasino campaigns, including around NFL Kickoff, the draft, the postseason and the Super Bowl. PENN said its Canadian gaming brands operate in Ontario and Alberta.

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