Veikkaus launches OpenBet sportsbook across Finland’s digital and retail channels
Veikkaus has launched an OpenBet-powered sports betting platform across its online offering and retail network in Finland. The service uses OpenBet’s Managed Trading Services, spans more than 4,000 point-of-sale terminals and offers over 300,000 in-play events annually; the companies agreed to replace Veikkaus’s SBTech-powered sportsbook in November 2023.
The launch puts OpenBet’s platform across Veikkaus’s digital service and more than 4,000 retail terminals.