Veikkaus launched a sports betting platform with OpenBet in Finland ahead of planned changes to the country’s gambling market, the company said. The report says Finland is expected to begin accepting licence applications in January 2026, with new operators able to launch in January 2027.
The platform launch gives Veikkaus a new sports betting system ahead of planned licensed competition in Finland.
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Veikkaus has agreed a partnership with Viaplay to launch a media-led gaming brand in Finland, according to the report. The rollout is planned for July 2027, alongside the opening of the commercial Finnish market.
Betsson announced a five-and-a-half-year sponsorship of HJK Helsinki starting 1 July 2027 and running to 31 December 2032, covering both the men's and women's first teams. HJK said it is the largest commercial agreement in Finnish football history; the value was not disclosed.
Betsson announced a five-and-a-half-year sponsorship agreement with HJK Helsinki, one of Finland's main football clubs. The partnership will begin on 1 July 2027 and run until 31 December 2032, the company announced. According to the club, it is the most important commercial agreement in the history of Finnish football. The financial value of the agreement was not made public.
OpenBet has launched its sportsbook technology with Loterie Romande across online, self-service terminals and 2,350 retail points of sale in Switzerland's six French-speaking cantons. The migration places the JouezSport omnichannel offering on OpenBet's platform, with a Cash Out feature live from launch. Loterie Romande is the exclusive regulated sports betting operator in those cantons.
OpenBet has agreed to acquire sportsbook technology supplier OmniLogic. OpenBet said the transaction would expand its regulated lottery business through existing operator relationships and specialist expertise. OmniLogic’s team, based mainly in Győr, Hungary, will join OpenBet after completion.
OpenBet will take over OmniLogic, a provider of sportsbook technology, the company announced. Completion is slated for later in 2026, pending sign-off from regulators.
Fennica Gaming has launched online casino games on Flutter Entertainment’s Sisal platform in Italy, marking its entry into the market. The companies said the titles are delivered through a direct technical integration, without an intermediary aggregator.