Veikkaus said it expects to launch its OpenBet-powered sportsbook before mid-summer 2025, replacing its DraftKings B2B platform. The operator said OpenBet supports in-house odds-making on Finnish sports; Finland’s competitive online gambling market is due to open in January 2027.
The platform change gives Veikkaus in-house odds-making capabilities as it prepares to compete in Finland’s planned open market.
Quarter ended 30 September 2026
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Finland’s National Police Board had received 75 applications by 22 September, up from 50 in June, as the country prepares to open its gambling market to licensed operators. Each applicant must pay a €29,000 processing fee; no licences have yet been granted, and the first are due to take effect on 1 July 2027.
Finland's National Police Board had received 75 gambling licence applications by 22 September, up from 50 in June, as the country prepares to move from Veikkaus' monopoly to a licensed market. No licences have been granted so far, and the first licences under the new framework are due to take effect on 1 July 2027.
It was reported that around 50 operators have applied for licences under Finland's new gambling framework, more than a year before the liberalised online market opens in July 2027. Foreign operators dominate the early applications.
Finland’s new Gambling Act will restrict gambling advertising ahead of the planned July 2027 market opening, the article reports. It says operators may advertise brands but not individual games or products, while telemarketing and influencer marketing are prohibited. Omnicom Media Group Finland chief executive Anna-Riikka Hovi-Taunila estimated gambling advertising could generate up to €100m for Finnish media in the first licensing year.
Finland’s President Alexander Stubb approved the gambling legislation, which is scheduled to take effect with a market opening on 1 July 2027. The law replaces Veikkaus’ monopoly with licences for betting, online casino and slots, and online bingo; applications are due to open on 1 March 2026 under the National Police Board.
Bragg Gaming Group has signed a long-term platform and turnkey services agreement with SuomiVeto for Finland. Bragg will supply player account management, casino games, a managed sportsbook and operational services ahead of the market’s scheduled opening to private operators on 1 July 2027.