Veikkaus partners with Viaplay on Finnish gaming brand
Veikkaus reportedly agreed a partnership with Viaplay to launch a media-led gaming brand. The reported rollout is planned for July 2027, alongside the opening of Finland’s commercial market.
The reported partnership signals a planned new gaming brand for Finland’s commercial market.
Cite as: SectorWire, “Veikkaus partners with Viaplay on Finnish gaming brand”, https://sectorwire.news/item/veikkaus-partners-with-viaplay-on-finnish-gaming-brand/