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Veikkaus adopts Neccton responsible-gambling platform under Finnish law

Deals & M&A

Veikkaus will deploy Neccton’s latest AI-based responsible-gambling system across its digital and physical channels in Finland, the company said. Developed by OpenBet, the platform identifies risk indicators in real time and supports tailored interventions. The move follows Finland’s new Gambling Act, which requires operators to identify and address signs of risky gambling behaviour early.

Operators must identify signs of risky gambling early and intervene under Finland’s new law.

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Deals & M&A

Betsson signs record HJK Helsinki sponsorship running to 2032

Betsson announced a five-and-a-half-year sponsorship of HJK Helsinki starting 1 July 2027 and running to 31 December 2032, covering both the men's and women's first teams. HJK said it is the largest commercial agreement in Finnish football history; the value was not disclosed.

Betsson announced a five-and-a-half-year sponsorship agreement with HJK Helsinki, one of Finland's main football clubs. The partnership will begin on 1 July 2027 and run until 31 December 2032, the company announced. According to the club, it is the most important commercial agreement in the history of Finnish football. The financial value of the agreement was not made public.

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