Veikkaus is preparing its iGaming business for Finland’s planned market liberalisation in January 2027. The company has appointed executives to develop its offering and selected OpenBet through a tender for a platform and managed trading services; its stated aim is to compete in the new market.
Veikkaus’ platform and product decisions will shape its preparations for competition when Finland’s market opens.
The day’s most important stories, free. One email a day.
Finland’s National Police Board has begun announcing approvals for gambling licences ahead of the planned online market opening on 1 July 2027. Applications opened in March 2026, while the article presents a manually updated list of approved licences and their holders where available.
The National Police Board, which processes applications, has begun publicly announcing approvals. Applications opened in March 2026.
Veikkaus announced plans to launch its Viabet betting brand in Finland and Denmark, according to the report. The move would mark the Finnish state operator’s first expansion into international consumer gambling markets.
Veikkaus has announced plans to launch its Viabet betting brand in Finland and Denmark, according to the report. The launch would be the Finnish state operator's first expansion into international consumer gambling markets.
Finland’s National Police Board confirmed 12 gambling licence approvals ahead of the market opening on 1 July 2027. It said it had received 79 applications by 26 October and recorded no rejections; Veikkaus had applied but was not among the confirmed licensees.
Hippos ATG, the joint venture of Sweden's ATG and Suomen Hippos, said it has secured a five-year online gambling licence ahead of Finland's regulated market launch on 1 July 2027. It is the second operator to confirm a licence after Wildz group. Finland's National Police Board has not publicly disclosed any application outcomes.
Hippos ATG, the joint venture of Sweden's ATG and Finnish horse racing body Suomen Hippos, said it has received a gambling licence ahead of Finland's regulated online gambling market launch, according to an approval the company shared on social media. The licence is valid for five years. The company is the second operator to confirm receipt of a licence, after Malta-based Wildz Group. Finland's National Police Board has not publicly disclosed the outcome of any licence applications.
Finland’s National Police Board had received 75 applications by 22 September, up from 50 in June, as the country prepares to open its gambling market to licensed operators. Each applicant must pay a €29,000 processing fee; no licences have yet been granted, and the first are due to take effect on 1 July 2027.
Finland's National Police Board had received 75 gambling licence applications by 22 September, up from 50 in June, as the country prepares to move from Veikkaus' monopoly to a licensed market. No licences have been granted so far, and the first licences under the new framework are due to take effect on 1 July 2027.