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Veikkaus expands OpenBet partnership with Neccton platform in Finland

Deals & M&A

Veikkaus announced an expansion of its partnership with OpenBet to implement Neccton's latest responsible-gambling platform in Finland. The AI-based system is intended to identify potential risk behaviour in real time and support personalised interventions across Veikkaus's digital and physical channels. Veikkaus has used OpenBet for its sports betting platform and trading services since May 2025.

Real-time risk detection and personalised interventions across digital and physical channels give Veikkaus tools to support safer gambling.

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Deals & M&A

Betsson signs record HJK Helsinki sponsorship running to 2032

Betsson announced a five-and-a-half-year sponsorship of HJK Helsinki starting 1 July 2027 and running to 31 December 2032, covering both the men's and women's first teams. HJK said it is the largest commercial agreement in Finnish football history; the value was not disclosed.

Betsson announced a five-and-a-half-year sponsorship agreement with HJK Helsinki, one of Finland's main football clubs. The partnership will begin on 1 July 2027 and run until 31 December 2032, the company announced. According to the club, it is the most important commercial agreement in the history of Finnish football. The financial value of the agreement was not made public.

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