Play’n GO said its full casino portfolio is live on Betano in Colombia. The agreement gives Betano customers access to titles including Book of Dead and Reactoonz, while extending Play’n GO’s distribution in a regulated market.
Play’n GO’s full portfolio launch matters to Betano because customers gain access to casino titles in Colombia’s regulated market.
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Tottenham Hotspur announced that Betano will be an official partner of its men’s first team for the 2026/27 season. The club said the arrangement will then expand to make Betano its official betting partner in Europe and Latin America through 2029, with branding on training kit and at the stadium.
Betano announced a regional sponsorship agreement with Argentina's national football team ahead of the 2026 FIFA World Cup. Kaizen Gaming commercial executive Raul Bejarano said the partnership is intended to support growth in Argentina and across South America; the source gives no financial terms.
Betano has agreed to become an official regional partner of the FIFA World Cup 2026 in Europe and South America, the company said. The tournament is scheduled to run from 11 June to 19 July across Canada, Mexico and the US, with 48 teams taking part.
Kaizen Gaming announced its acquisition of GameplAI, an artificial-intelligence provider of sports trading and analytics. Kaizen plans to integrate GameplAI’s capabilities into Betano’s sports trading, player markets and performance analysis, while GameplAI will continue its business-to-business operations. The companies did not disclose financial terms.
Playbook Fusion launched Playbook Football on Betano in Brazil on 5 February 2026, the companies said. The game is delivered through Playbook Fusion’s RGS platform, with Games Global as its exclusive distribution partner. Kaizen Gaming’s head of RNG said Brazil is an important market for Betano.