Aston Villa renews Kaizen Gaming sponsorship as Betano moves to sleeve
Aston Villa confirmed an extension of its sponsorship agreement with Kaizen Gaming, whose Betano brand will move from the front of the club shirt to a sleeve position. The operator had occupied the chest position since 2024; the parties said the renewed arrangement will include fan engagement and community initiatives.
The agreement continues a named operator’s club sponsorship while changing its shirt placement and stated focus.