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Tottenham Hotspur signs three-year Betano partnership through 2029

Deals & M&A

Tottenham Hotspur has signed a three-year partnership with Kaizen Gaming, making Betano an official club partner through 2029. Betano will partner with the men’s first team in 2026/27, then become the club’s betting partner across Europe and Latin America from 2027/28 until 2029; the deal includes training-kit and stadium branding.

Betano gains staged club-partner and regional betting-partner rights, alongside training-kit and stadium branding.

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Deals & M&A

Betano extends UEFA partnership as official sponsor of Euro 2028

Kaizen Gaming and UEFA have announced a new sponsorship agreement making Betano an official sponsor of Euro 2028, hosted by England, Scotland, Wales and Ireland. Betano also sponsored Euro 2024; the deal’s financial terms and duration beyond the 2028 tournament were not disclosed.

Betano, the international betting brand of Kaizen Gaming, has been appointed an official sponsor of Euro 2028, the European football championship hosted by England, Scotland, Wales and Ireland. UEFA and Kaizen Gaming announced the new sponsorship agreement at an official meeting in Athens, according to the announcement. The financial terms and the duration of the agreement beyond the Euro 2028 tournament were not disclosed.

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