CreedRoomz agreed to integrate its live casino games with Kaizen Gaming’s Betano brand, according to the company announcement. The round-up also reports Nolimit City’s Czech Republic debut with Apollo Games and Yggdrasil’s integration with Brazil’s BETESPECIAL.
The integrations add named operator and market distribution opportunities for the suppliers.
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A weekly games and platform round-up reportedly includes releases from Pragmatic Play, Relax Gaming, Play’n GO, SmartSoft, Playtech’s Rarestone and Evolution studios. SmartSoft’s JetX launched on Betclic’s platform in Portugal, while Evolution-owned Ezugi introduced a roulette game with Metropolitan Gaming in the UK.
Kaizen Gaming and UEFA have announced a new sponsorship agreement making Betano an official sponsor of Euro 2028, hosted by England, Scotland, Wales and Ireland. Betano also sponsored Euro 2024; the deal’s financial terms and duration beyond the 2028 tournament were not disclosed.
Betano, the international betting brand of Kaizen Gaming, has been appointed an official sponsor of Euro 2028, the European football championship hosted by England, Scotland, Wales and Ireland. UEFA and Kaizen Gaming announced the new sponsorship agreement at an official meeting in Athens, according to the announcement. The financial terms and the duration of the agreement beyond the Euro 2028 tournament were not disclosed.
Betano renewed its sponsorship of the Paulistão Feminino and confirmed its participation in the Paulistão 2027 men's tournament under an agreement with the Federação Paulista de Futebol. The renewed women's sponsorship takes effect on 26 August, and the company said its branding and activations will appear across both competitions.
Aston Villa confirmed an extension of its sponsorship agreement with Kaizen Gaming, whose Betano brand will move from the front of the club shirt to a sleeve position. The operator had occupied the chest position since 2024; the parties said the renewed arrangement will include fan engagement and community initiatives.
Tottenham Hotspur has signed a three-year partnership with Kaizen Gaming, making Betano an official club partner through 2029. Betano will partner with the men’s first team in 2026/27, then become the club’s betting partner across Europe and Latin America from 2027/28 until 2029; the deal includes training-kit and stadium branding.