By SectorWire desk ·
Kaizen Gaming and UEFA have announced a new sponsorship agreement making Betano an official sponsor of Euro 2028, hosted by England, Scotland, Wales and Ireland. Betano also sponsored Euro 2024; the deal’s financial terms and duration beyond the 2028 tournament were not disclosed.
Betano’s sponsorship places the brand at Euro 2028, extending its UEFA partnership through the tournament.
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Betano employees’ jobs are guaranteed only until Congress decides whether to validate the provisional measure.
Kaizen’s pledge sets out its stated employment commitment in Brazil while it awaits Congress’s decision.
Betano is prioritising employee retention while reporting full compliance with Brazil’s betting prohibition.
Licensed operators face site blocking and requirements to return customer funds while Congress considers the provisional measure.
The recruitment supports Kaizen Gaming’s planned Betano entry into Spain.
The certifications and named operator collaborations underpin TaDa Gaming’s stated European expansion priorities.