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Betano renews Paulistão Feminino sponsorship and confirms 2027 men's tournament deal

Deals & M&A

Betano renewed its sponsorship of the Paulistão Feminino and confirmed its participation in the Paulistão 2027 men's tournament under an agreement with the Federação Paulista de Futebol. The renewed women's sponsorship takes effect on 26 August, and the company said its branding and activations will appear across both competitions.

The agreements extend Betano's commercial presence across São Paulo's state women's and men's football tournaments.

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Deals & M&A

Betano extends UEFA partnership as official sponsor of Euro 2028

Kaizen Gaming and UEFA have announced a new sponsorship agreement making Betano an official sponsor of Euro 2028, hosted by England, Scotland, Wales and Ireland. Betano also sponsored Euro 2024; the deal’s financial terms and duration beyond the 2028 tournament were not disclosed.

Betano, the international betting brand of Kaizen Gaming, has been appointed an official sponsor of Euro 2028, the European football championship hosted by England, Scotland, Wales and Ireland. UEFA and Kaizen Gaming announced the new sponsorship agreement at an official meeting in Athens, according to the announcement. The financial terms and the duration of the agreement beyond the Euro 2028 tournament were not disclosed.

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