Online sports and virtual betting generated €139.4 million in spending in June, according to reported market figures. Lottomatica held 30.98% of spending, followed by Sisal at 22.20% and bet365 at 10.23%; the five largest operators together accounted for more than 81%.
The largest operators accounted for more than 81% of spending, highlighting concentration in Italy’s online sports and virtual betting market.
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It was reported that AGIC called for reform of Italy’s physical gambling market to receive urgent attention. The association represents concessionaires including bet365, Brightstar, Eurobet, Lottomatica and Sisal.
Agic warned that delays to Italy’s reform of land-based gambling and restrictions on the location of authorised venues could favour illegal gambling, according to a report. The association called for the reform to be completed and the rules on venue distribution to be revised; the report said the process had stalled after discussions between the government, regions and local authorities.
Lottomatica led Italy’s retail sports-betting market in September, reportedly, with a 45.2% share. Turnover reached €500 million, up 14% year on year, while player spending was €59 million, a 17% increase; Flutter held 29.8% and Eurobet 16.4%.
Lottomatica held 34.1% of Italy’s sports-betting spending across retail and online channels in July 2026, according to reported operator data. Flutter followed with 33.4%, while total spending was nearly €212m and stakes reached €1.5bn.
Italy’s online sports betting market recorded €120.3 million in spend in June, up 30.2% from €92.4 million in June 2025, reportedly. Lottomatica led with a 29.31% share of spend; DAZNBet’s share rose 79%, while Bet365’s fell 3.5%.