Lottomatica led Italy’s online betting market in September, reportedly, with a 36.3% share. Player spending reached €106 million, up 44% from the previous month, while turnover rose 20% to €1,312 million; Flutter held 28.1% and bet365 10.6%.
The reported spending and shares indicate the scale and competitive ranking of Italy’s online betting market.
Quarter ended 30 September 2026
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Italy's retail gambling reform has stalled after the prime minister's office reportedly returned the draft decree to the Ministry of Economy and Finance for further review. Undersecretary Alfredo Mantovano told a media outlet that any approved decree would retain regional minimum-distance protections; existing concessions are to be extended through 31 December 2026.
Italy’s online betting market recorded €134.95 million in spend in July 2026, up 32.7% year on year, according to operator data compiled in the report. Lottomatica led with a 29.58% share, followed by Sisal at 21.24% and bet365 at 11.48%.
Online casino spending in Italy reached €304 million in July 2026, up 15.3% from the same month a year earlier, according to reported market figures. Lottomatica held a 31.10% share of spending, ahead of Sisal at 13.69% and Eurobet at 7.74%.
It was reported that AGIC called for reform of Italy’s physical gambling market to receive urgent attention. The association represents concessionaires including bet365, Brightstar, Eurobet, Lottomatica and Sisal.
Agic warned that delays to Italy’s reform of land-based gambling and restrictions on the location of authorised venues could favour illegal gambling, according to a report. The association called for the reform to be completed and the rules on venue distribution to be revised; the report said the process had stalled after discussions between the government, regions and local authorities.