Italian online sports betting, including virtual bets, recorded €156.2 million in spending in July 2026, according to the report. Lottomatica led with 31% of spending share, followed by Sisal at 22.1% and Snaitech at 10.4%.
The spending shares show operators’ relative positions in Italy’s online sports betting market.
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Online sports and virtual betting generated €139.4 million in spending in June, according to reported market figures. Lottomatica held 30.98% of spending, followed by Sisal at 22.20% and bet365 at 10.23%; the five largest operators together accounted for more than 81%.
Lottomatica led Italy’s online betting market in September, reportedly, with a 36.3% share. Player spending reached €106 million, up 44% from the previous month, while turnover rose 20% to €1,312 million; Flutter held 28.1% and bet365 10.6%.
Lottomatica led Italy’s retail sports-betting market in September, reportedly, with a 45.2% share. Turnover reached €500 million, up 14% year on year, while player spending was €59 million, a 17% increase; Flutter held 29.8% and Eurobet 16.4%.
Agic warned that delays to Italy’s reform of land-based gambling and restrictions on the location of authorised venues could favour illegal gambling, according to a report. The association called for the reform to be completed and the rules on venue distribution to be revised; the report said the process had stalled after discussions between the government, regions and local authorities.
AGIC called for Italy to complete reform of the retail gambling sector, citing concessions that have operated for years under extensions and fragmented regional and municipal rules. Research by MDF Partners reported 2025 gross gaming revenue of €21.6bn and tax revenue of €11.5bn; online gambling grew 11% year on year while retail was broadly stable.