Lottomatica led Italy’s retail sports-betting market in September, reportedly, with a 45.2% share. Turnover reached €500 million, up 14% year on year, while player spending was €59 million, a 17% increase; Flutter held 29.8% and Eurobet 16.4%.
The figures help operators assess competitive positions and changes in Italy’s retail betting market.
Quarter ended 30 September 2026
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Online casino spending in Italy reached €304 million in July 2026, up 15.3% from the same month a year earlier, according to reported market figures. Lottomatica held a 31.10% share of spending, ahead of Sisal at 13.69% and Eurobet at 7.74%.
It was reported that AGIC called for reform of Italy’s physical gambling market to receive urgent attention. The association represents concessionaires including bet365, Brightstar, Eurobet, Lottomatica and Sisal.
Online sports and virtual betting generated €139.4 million in spending in June, according to reported market figures. Lottomatica held 30.98% of spending, followed by Sisal at 22.20% and bet365 at 10.23%; the five largest operators together accounted for more than 81%.
AGIC called for Italy to complete reform of the retail gambling sector, citing concessions that have operated for years under extensions and fragmented regional and municipal rules. Research by MDF Partners reported 2025 gross gaming revenue of €21.6bn and tax revenue of €11.5bn; online gambling grew 11% year on year while retail was broadly stable.
Italian online casinos recorded spending of €320 million in October, up 9% year over year, according to the reported market figures. Lottomatica led with a 31.4% market share, followed by Flutter at 27.3%; the monthly total collected exceeded €7.4 billion.
Spending on online casinos in Italy reportedly reached €320m in October, up 9% on the same month a year earlier. The figure is defined as the difference between bets placed and winnings paid. Total monthly stakes reportedly exceeded €7.4bn.