Italy’s online sports betting market recorded €120.3 million in spend in June, up 30.2% from €92.4 million in June 2025, reportedly. Lottomatica led with a 29.31% share of spend; DAZNBet’s share rose 79%, while Bet365’s fell 3.5%.
Market-share movements and overall spend offer operators a measure of competitive performance in Italy’s online sports betting market.
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Italy’s online cash poker market recorded €4.57m in spending in June 2026, up 1.6% year on year, according to reported operator data. PokerStars held a 36.39% share, ahead of Lottomatica at 20.94% and Sisal at 18.06%; Sisal’s spending rose 76.2%, while bet365’s fell 8.5%.
Italian online sports betting, including virtual bets, recorded €156.2 million in spending in July 2026, according to the report. Lottomatica led with 31% of spending share, followed by Sisal at 22.1% and Snaitech at 10.4%.
Italy's retail gambling reform has stalled after the prime minister's office reportedly returned the draft decree to the Ministry of Economy and Finance for further review. Undersecretary Alfredo Mantovano told a media outlet that any approved decree would retain regional minimum-distance protections; existing concessions are to be extended through 31 December 2026.
Online casino spending in Italy reached €304 million in July 2026, up 15.3% from the same month a year earlier, according to reported market figures. Lottomatica held a 31.10% share of spending, ahead of Sisal at 13.69% and Eurobet at 7.74%.
It was reported that AGIC called for reform of Italy’s physical gambling market to receive urgent attention. The association represents concessionaires including bet365, Brightstar, Eurobet, Lottomatica and Sisal.