Italy’s online betting market recorded €134.95 million in spend in July 2026, up 32.7% year on year, according to operator data compiled in the report. Lottomatica led with a 29.58% share, followed by Sisal at 21.24% and bet365 at 11.48%.
Operators can use the market’s growth and reported shares to assess competition in Italy’s online betting sector.
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Lottomatica led Italy’s online betting market in September, reportedly, with a 36.3% share. Player spending reached €106 million, up 44% from the previous month, while turnover rose 20% to €1,312 million; Flutter held 28.1% and bet365 10.6%.
Lottomatica led Italy’s retail sports-betting market in September, reportedly, with a 45.2% share. Turnover reached €500 million, up 14% year on year, while player spending was €59 million, a 17% increase; Flutter held 29.8% and Eurobet 16.4%.
Agic warned that delays to Italy’s reform of land-based gambling and restrictions on the location of authorised venues could favour illegal gambling, according to a report. The association called for the reform to be completed and the rules on venue distribution to be revised; the report said the process had stalled after discussions between the government, regions and local authorities.
AGIC called for Italy to complete reform of the retail gambling sector, citing concessions that have operated for years under extensions and fragmented regional and municipal rules. Research by MDF Partners reported 2025 gross gaming revenue of €21.6bn and tax revenue of €11.5bn; online gambling grew 11% year on year while retail was broadly stable.
Italy’s online cash poker market recorded €4.57m in spending in June 2026, up 1.6% year on year, according to reported operator data. PokerStars held a 36.39% share, ahead of Lottomatica at 20.94% and Sisal at 18.06%; Sisal’s spending rose 76.2%, while bet365’s fell 8.5%.