Kaizen Gaming announced its acquisition of sports trading and AI analytics provider GameplAI. The company said the technology will support Betano’s trading, player markets and performance analytics; GameplAI will retain its B2B business and continue serving external partners.
The deal expands Betano’s trading and risk-management capabilities while leaving GameplAI’s B2B operation in place.
The day’s most important stories, free. One email a day.
Betano announced a regional sponsorship agreement with Argentina's national football team ahead of the 2026 FIFA World Cup. Kaizen Gaming commercial executive Raul Bejarano said the partnership is intended to support growth in Argentina and across South America; the source gives no financial terms.
Betano has agreed to become an official regional partner of the FIFA World Cup 2026 in Europe and South America, the company said. The tournament is scheduled to run from 11 June to 19 July across Canada, Mexico and the US, with 48 teams taking part.
Kaizen Gaming announced that it acquired sports trading and analytics provider GameplAI to develop capabilities for its Betano brand. GameplAI will retain control of its B2B business, and its existing team will continue working on development under Kaizen’s ownership.
Playbook Fusion launched Playbook Football on Betano in Brazil on 5 February 2026, the companies said. The game is delivered through Playbook Fusion’s RGS platform, with Games Global as its exclusive distribution partner. Kaizen Gaming’s head of RNG said Brazil is an important market for Betano.
Kaizen Gaming said proposed restrictions in Buenos Aires province, including a bill to prohibit online gambling, could drive players to illegal offshore sites. Regulatory affairs senior manager Gabriel Buenos said the company supports player-protection measures but believes proposals should be assessed for their effect on the regulated market. He also cited estimates that offshore sites account for 80% of online gambling in Argentina.
Kaizen Gaming cautioned that plans to prohibit internet betting in Buenos Aires province risk sending more players to illegal offshore sites. Gabriel Buenos, a senior regulatory affairs manager at Kaizen Gaming, said the operator favours strong regulation but cautioned against steps that would send more players offshore. The company's Betano brand holds a licence in the province.