Kaizen Gaming announced that it acquired sports trading and analytics provider GameplAI to develop capabilities for its Betano brand. GameplAI will retain control of its B2B business, and its existing team will continue working on development under Kaizen’s ownership.
The acquisition adds sports trading and analytics technology to Kaizen Gaming’s capabilities while preserving GameplAI’s B2B business.
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Tottenham Hotspur announced that Betano will be an official partner of its men’s first team for the 2026/27 season. The club said the arrangement will then expand to make Betano its official betting partner in Europe and Latin America through 2029, with branding on training kit and at the stadium.
Betano has agreed to become an official regional partner of the FIFA World Cup 2026 in Europe and South America, the company said. The tournament is scheduled to run from 11 June to 19 July across Canada, Mexico and the US, with 48 teams taking part.
Kaizen Gaming acquired sports-trading supplier GameplAI, according to a report. The fee was undisclosed, and GameplAI’s trading and analytics features are to be integrated into Kaizen’s Betano platform.
Playbook Fusion launched Playbook Football on Betano in Brazil on 5 February 2026, the companies said. The game is delivered through Playbook Fusion’s RGS platform, with Games Global as its exclusive distribution partner. Kaizen Gaming’s head of RNG said Brazil is an important market for Betano.
Kaizen Gaming said proposed restrictions in Buenos Aires province, including a bill to prohibit online gambling, could drive players to illegal offshore sites. Regulatory affairs senior manager Gabriel Buenos said the company supports player-protection measures but believes proposals should be assessed for their effect on the regulated market. He also cited estimates that offshore sites account for 80% of online gambling in Argentina.
Kaizen Gaming cautioned that plans to prohibit internet betting in Buenos Aires province risk sending more players to illegal offshore sites. Gabriel Buenos, a senior regulatory affairs manager at Kaizen Gaming, said the operator favours strong regulation but cautioned against steps that would send more players offshore. The company's Betano brand holds a licence in the province.