Italy’s online casino market recorded €285.3m in player spend in May 2026, an 11% increase from €257m a year earlier, according to reported operator data. Lottomatica led with 31.9% market share, while total wagers reached €6.7bn.
The figures show operators’ reported May spend, growth and market shares in Italy’s online casino sector.
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Casaleggio Associati ranked Sisal first among Italian betting and casino websites, followed by Goldbet, Planetwin365 and Lottomatica. Its October ranking estimated monthly unique visitors at 8.4m, 2.87m, 2.54m and 1.73m respectively. The research excludes app traffic and uses estimated traffic alongside brand popularity, visit duration and bounce rates.
Sisal ranked first among Italian betting and casino websites in Casaleggio Associati's October Ecommerce Ranking, followed by Goldbet, Planetwin365 and Lottomatica, according to the research. The ranking estimates Sisal's monthly unique visitors at 8.4m, Goldbet's at about 2.87m, Planetwin365's at 2.54m and Lottomatica's at 1.73m.
Lottomatica led Italy’s online betting market in September, reportedly, with a 36.3% share. Player spending reached €106 million, up 44% from the previous month, while turnover rose 20% to €1,312 million; Flutter held 28.1% and bet365 10.6%.
Lottomatica led Italy’s retail sports-betting market in September, reportedly, with a 45.2% share. Turnover reached €500 million, up 14% year on year, while player spending was €59 million, a 17% increase; Flutter held 29.8% and Eurobet 16.4%.
Italian online sports betting, including virtual bets, recorded €156.2 million in spending in July 2026, according to the report. Lottomatica led with 31% of spending share, followed by Sisal at 22.1% and Snaitech at 10.4%.
Italy’s online betting market recorded €134.95 million in spend in July 2026, up 32.7% year on year, according to operator data compiled in the report. Lottomatica led with a 29.58% share, followed by Sisal at 21.24% and bet365 at 11.48%.