Online betting spending in Italy fell 11% year on year to €149.5m in April 2026, while stakes rose 9% to €1.28bn, according to reported operator data. Lottomatica led spending with a 31.8% share; Sisal’s spending increased 11.1%.
The figures show operators facing lower betting revenue despite higher stakes in Italy.
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Agic warned that delays to Italy’s reform of land-based gambling and restrictions on the location of authorised venues could favour illegal gambling, according to a report. The association called for the reform to be completed and the rules on venue distribution to be revised; the report said the process had stalled after discussions between the government, regions and local authorities.
Italy’s online casino market recorded €285.3m in player spend in May 2026, an 11% increase from €257m a year earlier, according to reported operator data. Lottomatica led with 31.9% market share, while total wagers reached €6.7bn.
Italian online casino spending reached €304.1 million in March 2026, up 16.1% from €262 million in March 2025, according to operator data cited in the report. Lottomatica held 31.7% of spending, followed by Sisal at 13.30% and Eurobet; total stakes reached €7.2 billion.
Octoplay has launched its online casino content with StarCasinò in Italy, extending its distribution through Betsson Group’s brand. Octoplay said the agreement is its third major operator partnership in the Italian market in recent months.
Casaleggio Associati ranked Sisal first among Italian betting and casino websites, followed by Goldbet, Planetwin365 and Lottomatica. Its October ranking estimated monthly unique visitors at 8.4m, 2.87m, 2.54m and 1.73m respectively. The research excludes app traffic and uses estimated traffic alongside brand popularity, visit duration and bounce rates.
Sisal ranked first among Italian betting and casino websites in Casaleggio Associati's October Ecommerce Ranking, followed by Goldbet, Planetwin365 and Lottomatica, according to the research. The ranking estimates Sisal's monthly unique visitors at 8.4m, Goldbet's at about 2.87m, Planetwin365's at 2.54m and Lottomatica's at 1.73m.