Italian online sports betting recorded €132.8m in spend in February 2026, reportedly across traditional and virtual bets. Traditional betting accounted for €113.6m and virtual betting €19.2m; Lottomatica held 33.7%, Sisal and Snaitech together about 30%, and Eurobet 10.4%.
The reported market shares show how February online betting spend was distributed among the leading operators.
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Lottomatica led Italy’s online betting market in September, reportedly, with a 36.3% share. Player spending reached €106 million, up 44% from the previous month, while turnover rose 20% to €1,312 million; Flutter held 28.1% and bet365 10.6%.
Italian online sports betting, including virtual bets, recorded €156.2 million in spending in July 2026, according to the report. Lottomatica led with 31% of spending share, followed by Sisal at 22.1% and Snaitech at 10.4%.
Italy’s online betting market recorded €134.95 million in spend in July 2026, up 32.7% year on year, according to operator data compiled in the report. Lottomatica led with a 29.58% share, followed by Sisal at 21.24% and bet365 at 11.48%.
Online casino spending in Italy reached €304 million in July 2026, up 15.3% from the same month a year earlier, according to reported market figures. Lottomatica held a 31.10% share of spending, ahead of Sisal at 13.69% and Eurobet at 7.74%.
It was reported that AGIC called for reform of Italy’s physical gambling market to receive urgent attention. The association represents concessionaires including bet365, Brightstar, Eurobet, Lottomatica and Sisal.