FIFA reinforced its ban on gambling advertising on referees’ uniforms and in VAR booths and review areas, notifying member associations on 1 August. The rules also cover advertising shown during VAR broadcasts; Brazil’s CBF will need to adjust displays linked to naming-rights agreements after the notification.
The restriction affects betting-brand visibility in Brazilian football broadcasts and competition assets.
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Kaizen Gaming and UEFA have announced a new sponsorship agreement making Betano an official sponsor of Euro 2028, hosted by England, Scotland, Wales and Ireland. Betano also sponsored Euro 2024; the deal’s financial terms and duration beyond the 2028 tournament were not disclosed.
Betano, the international betting brand of Kaizen Gaming, has been appointed an official sponsor of Euro 2028, the European football championship hosted by England, Scotland, Wales and Ireland. UEFA and Kaizen Gaming announced the new sponsorship agreement at an official meeting in Athens, according to the announcement. The financial terms and the duration of the agreement beyond the Euro 2028 tournament were not disclosed.
Betano executives halted advanced talks with FIFA to sponsor the 2027 Women’s World Cup in Brazil, reportedly, following a provisional measure banning online betting and related advertising. The report said uncertainty over the restrictions, including whether the brand could appear in host-country stadiums, stalled the negotiations.
Kaizen Gaming has agreed with FIFA to make Betano an official supporter of the 2026 World Cup in Europe and South America. The company said the deal includes tournament-related commercial assets and fan activations, with responsible gambling tools planned for the betting platform.
Betano has agreed to become an official regional partner of the FIFA World Cup 2026 in Europe and South America, the company said. The tournament is scheduled to run from 11 June to 19 July across Canada, Mexico and the US, with 48 teams taking part.
Kaizen Gaming said proposed restrictions in Buenos Aires province, including a bill to prohibit online gambling, could drive players to illegal offshore sites. Regulatory affairs senior manager Gabriel Buenos said the company supports player-protection measures but believes proposals should be assessed for their effect on the regulated market. He also cited estimates that offshore sites account for 80% of online gambling in Argentina.
Kaizen Gaming cautioned that plans to prohibit internet betting in Buenos Aires province risk sending more players to illegal offshore sites. Gabriel Buenos, a senior regulatory affairs manager at Kaizen Gaming, said the operator favours strong regulation but cautioned against steps that would send more players offshore. The company's Betano brand holds a licence in the province.