AGCOM guidance leaves questions over FIFA World Cup gambling advertising in Italy
A study of World Cup 2026 broadcasts counted 9,360 prediction-market logos and 6,429 betting-operator logos in match footage, reportedly including brands shown together. The report says the international FIFA feed carried the same advertising to viewers in Italy, where the 2019 gambling-advertising ban applies, and questions whether broadcasters could face liability under existing AGCOM guidance.
Uncertainty over AGCOM guidance leaves broadcasters and rights holders exposed to questions about gambling logos on Italian match feeds.