Entain has signed a three-year contract with Barron McCann for engineering support and infrastructure services across its UK retail estate. Barron McCann said the services will cover more than 2,000 locations; the technology transition began three months before the contract was announced on 10 August.
The contract provides operational technology support across Entain’s UK betting-shop estate.
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BetMGM extended its MGM Live offering to Alberta on 20 August, streaming blackjack, roulette and baccarat from MGM Resorts International venues in Las Vegas. The company said the games are hosted at MGM Grand and Bellagio through its collaboration with Playtech.
Entain has launched its Seven fantasy football app and partnered it with Ladbrokes. Entain’s Angstrom division developed the app; strategy director Ross Jarvis described the opportunity as a way to combine free-to-play gaming with fantasy-sports engagement.
Coral, part of Entain, has agreed a front-of-shirt sponsorship with Championship club Birmingham City for the 2026/27 season. The brand's logo will appear on the men's and women's shirts, the first front-of-shirt partnership in Coral's history, after two seasons as an official partner. Birmingham City CEO Jeremy Dale said Coral had raised more than £40,000 for the Birmingham City Foundation.
Avanti Studios launched live casino content on bwin and PartyCasino in Spain through its collaboration with Entain, the company said. The first phase includes eight customised live blackjack tables, alongside other localised table games; Avanti said it plans to add more titles in the coming months.
A media roundup dated 10 July 2026 reported supplier appointments and commercial agreements involving Soft2Bet, EveryMatrix, Betcenter, Kambi, Pure Casino Entertainment, Gaming Corps and Entain. Kambi agreed a multi-year sportsbook supply deal with Pure Casino Entertainment, including retail betting and an online launch planned for Alberta’s regulated market opening on 13 July 2026.