Industry roundup reports supplier deals and appointments ahead of Alberta launch
A media roundup dated 10 July 2026 reported supplier appointments and commercial agreements involving Soft2Bet, EveryMatrix, Betcenter, Kambi, Pure Casino Entertainment, Gaming Corps and Entain. Kambi agreed a multi-year sportsbook supply deal with Pure Casino Entertainment, including retail betting and an online launch planned for Alberta’s regulated market opening on 13 July 2026.
The reported agreements include sportsbook supply and game distribution activity connected to Alberta’s regulated market launch.