betTOM has signed betting-partner agreements with Burnley, Stockport County and Peterborough United. The Burnley deal also makes betTOM a shorts sponsor for the 2026/27 season, with branding on the men’s and women’s kits, at Turf Moor and on stadium LED boards.
The agreements add club sponsorship and brand placements to betTOM’s UK commercial activity.
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Reportedly, Midnite has agreed a three-year deal to become the NFL's official sports betting partner in the UK and Ireland through the 2028-29 season, replacing Paddy Power. The package covers broadcast sponsorship on Sky Sports, free-to-play games, co-branded content and activations around the London Games and Super Bowl, and integrates Midnite into the league's integrity and responsible gaming frameworks.
Entain has signed a three-year contract with Barron McCann for engineering support and infrastructure services across its UK retail estate. Barron McCann said the services will cover more than 2,000 locations; the technology transition began three months before the contract was announced on 10 August.
Tottenham Hotspur has signed a three-year partnership with Kaizen Gaming, making Betano an official club partner through 2029. Betano will partner with the men’s first team in 2026/27, then become the club’s betting partner across Europe and Latin America from 2027/28 until 2029; the deal includes training-kit and stadium branding.
Kalshi agreed partnerships with three MLB teams in California. DraftKings also began advertising its Predictions product to audiences in the state, where sports betting remains illegal.
MGM Resorts International and BetMGM have renewed their partnerships with Major League Baseball, the companies announced. MGM Resorts will retain its exclusive Integrated Resort & Casino Partner role, while BetMGM will continue sportsbook promotion across MLB platforms in the US and Canada and develop co-branded casino games.