Coral becomes Birmingham City front-of-shirt sponsor for 2026/27
Deals & M&A · SectorWire deskSource published
Summary
Coral, part of Entain, has agreed a front-of-shirt sponsorship with Championship club Birmingham City for the 2026/27 season. The brand's logo will appear on the men's and women's shirts, the first front-of-shirt partnership in Coral's history, after two seasons as an official partner. Birmingham City CEO Jeremy Dale said Coral had raised more than £40,000 for the Birmingham City Foundation.
Why it matters
The deal shows gambling sponsorship continuing in English football's lower tiers even as top-flight clubs prepare to end front-of-shirt gambling deals.
Last close GBp 502.20 on 11 September 2026. GBp 573.80 on the story date (28 July 2026). Range GBp 501.40 to 595.00, axis not from zero. Delayed end-of-day data, not live. Not investment advice.
Cite as: SectorWire, “Coral becomes Birmingham City front-of-shirt sponsor for 2026/27”, 28 July 2026, https://sectorwire.news/item/coral-becomes-birmingham-city-front-of-shirt-sponsor-for-2026-27/
Key facts
- Parties
- Coral, Entain, Birmingham City
- Shares
- Entainup 0.1%1DLatest close · change from previous closeLSE: ENT · · end-of-day, delayed