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TikTok limits US random card breaks to Surprise Sets and its randomisation tool

Regulation

TikTok Shop’s updated rules allow random-team trading card breaks only through its Surprise Sets feature and official randomisation tool in the US. Sellers may not conduct draws manually or use external methods, and must meet the platform’s seller requirements. TikTok can remove listings, restrict livestreams or suspend accounts for violations.

Sellers must use TikTok’s approved feature and randomisation tool to run permitted breaks and avoid listing removal, livestream restrictions or account suspension.

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Regulation

UKGC publishes research into illegal lotteries and raffles on social media

The UKGC said on 13 August 2026 that it had published research into consumer participation in illegal lotteries and raffles run by individuals on social media. It commissioned Yonder Consulting to conduct a three-stage study after reports of suspected illegal draws on TikTok increased in 2025 compared with 2024.

New research from the UK Gambling Commission (UKGC), announced on 13 August 2026, examines consumer behaviour around illegal lotteries and raffles that individuals promote through social media. TikTok is the main platform covered, though Facebook and Instagram also feature. The work was assigned to Yonder Consulting, which carried out a three-stage mixed-methods project, according to a blog post written by Rupam Jagota, the regulator's Research and Impact Manager.

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