Google expands YouTube Masthead eligibility for registered gambling operators
By SectorWire desk · · Updated
Summary
Google will widen YouTube Masthead advertising eligibility beyond sports betting on 21 October 2026. Operators must operate under compulsory government registration, obtain Google certification and meet local legal, licensing and age requirements. Google has yet to name the markets where the change will apply.
Why it matters
Operators gain potential access to another advertising placement, but eligibility depends on registration, certification and geographical coverage.