TikTok bars gambling and chance-based promotions on TikTok Shop
TikTok’s updated US Shop policy bars merchants and creators from promoting gambling, sweepstakes and other chance-based activities, according to the platform’s guidance. It prohibits paid chances to win and requires free giveaways to use TikTok’s LIVE Giveaway feature without random selection methods. Violations may lead to listing removals, refunds or loss of selling privileges and platform features.
Sellers and creators using TikTok Shop must avoid gambling and chance-based promotions or risk platform enforcement.