TikTok anticipates advertising revenue impact from possible Brazil betting restrictions
TikTok expects its advertising revenue to be affected if Brazil's government issues a provisional measure restricting betting, according to the report; the company did not respond to questions. The proposal's scope remained unsettled, with the report citing disagreement within the government and noting that the finance ministry warned a full ban could reduce revenue by about R$12bn.
A possible advertising restriction could affect betting operators' access to social-media marketing in Brazil.