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TikTok anticipates advertising revenue impact from possible Brazil betting restrictions

Regulation

TikTok expects its advertising revenue to be affected if Brazil's government issues a provisional measure restricting betting, according to the report; the company did not respond to questions. The proposal's scope remained unsettled, with the report citing disagreement within the government and noting that the finance ministry warned a full ban could reduce revenue by about R$12bn.

A possible advertising restriction could affect betting operators' access to social-media marketing in Brazil.

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