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ACMA fines Betfair AU$871,660 over VIP marketing messages

Enforcement & compliance

Australia’s ACMA fined Betfair AU$871,660 after finding it sent 148 emails and text messages between March and December 2024 without valid consent, and six messages without an unsubscribe option. Betfair also entered a two-year court-enforceable undertaking covering an independent review, staff training, internal audits and regular reporting to the authority.

Betfair must strengthen marketing controls through an independent review, staff training, audits and regular reporting.

End-of-day close Flutter (FLUT), USD, to 12 September 2025
Story date16 June 202512 September 2025

Earlier fines and penalties by ACMA

DateCompanyAmountStoryAppeal status
TabcorpAUD 4,003,270ACMA fines Tabcorp AU$4.003m over VIP marketing messagesNot stated
Buddybet, UltrabetNot statedACMA warns four bookmakers over self-exclusion breachesNot stated
Unibet, BetchoiceAUD 1,000,000ACMA fines Betchoice A$1m over self-exclusion breachesNot stated
PointsBetAUD 500,800ACMA fines PointsBet A$500,800 over marketing and self-exclusion breachesNot stated
Not namedNot statedACMA orders Australian ISPs to block four illegal gambling sitesNot stated

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