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ACMA fines Tabcorp AU$4.003m over VIP marketing messages

Enforcement & compliance

Australia's ACMA fined Tabcorp AU$4,003,270 after finding that TAB sent more than 5,700 VIP marketing messages that breached spam laws. The breaches included messages without adequate sender details or consent and messages lacking an unsubscribe option. Tabcorp also agreed to a three-year enforceable undertaking covering an independent review, quarterly audits and regular reports to the ACMA.

The findings and audit requirements set direct-marketing compliance obligations for wagering operators.

End-of-day close Tabcorp (TAH), AUD, to 1 August 2025
Story date5 May 20251 August 2025

Latest reported results

Tabcorp ASX: TAH

Financial year ended 30 June 2026

Revenue
AUD 2.64bn
Operating income
AUD 187.1m

Earlier fines and penalties by ACMA

DateCompanyAmountStoryAppeal status
Buddybet, UltrabetNot statedACMA warns four bookmakers over self-exclusion breachesNot stated
Unibet, BetchoiceAUD 1,000,000ACMA fines Betchoice A$1m over self-exclusion breachesNot stated
PointsBetAUD 500,800ACMA fines PointsBet A$500,800 over marketing and self-exclusion breachesNot stated
Not namedNot statedACMA orders Australian ISPs to block four illegal gambling sitesNot stated

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