Betfair ends affiliate programme as it reportedly prepares to exit Italy
Betfair has stopped its Italian affiliate programme, according to a report, which describes the move as an initial step towards leaving the market. The report links the expected exit to planned regulatory changes and says Betfair held about 87% of betting-exchange spending in Italy in September 2026. Betflag held 12.9% and Vincitù about 0.1%.
A possible Betfair exit could alter the competitive position of betting-exchange operators in Italy.