UKGC expands Consumer Voice research framework with four partners
The UK Gambling Commission launched an expanded Consumer Voice research framework on 28 May, the commission said. Yonder Consulting, the Behavioural Insights Team, Humankind Research and Savanta will collect and analyse data until 2027, with a possible extension to 2029.
Operators and regulators can use the research framework to inform gambling policy and examine underrepresented consumer groups.