UKGC appoints four research partners for consumer research programme
The UK Gambling Commission has appointed Yonder Consulting, the Behavioural Insights Team, Humankind Research and Savanta to support its Consumer Voice programme in the UK. The partnerships will run for two years and cover data accuracy and research into groups that are harder to reach; the commission said the work would help it commission research more quickly and use varied methods.
The partnerships will inform the UKGC’s consumer research amid concerns about the methodology of its gambling survey.