The Gambling Commission has appointed four specialist research companies to deliver its Consumer Voice programme in Britain. Yonder Consulting, Behavioural Insights Team, Humankind Research and Savanta each received a two-year contract, with possible extensions until 2029.
The contracts give the regulator research capacity to study gambling participation and consumer experiences.
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The UK Gambling Commission published research on how gamblers understand informed choice, according to a report. Participants said key information could be difficult to find, unclear or poorly timed, and raised concerns about assumptions around odds knowledge and generic guidance. The study frames informed choice as the ability to understand and use relevant information throughout the gambling experience.
The UK Gambling Commission presented research examining what informed choice means for consumers of gambling products, according to a report on the regulator’s statement. Strategic lead Donna Bateman said the research explored how views vary by product, venue and playing frequency.
Tim Miller, executive director of the UK Gambling Commission, opened the Ethical Gambling Forum on 28 April 2026 by discussing innovation and consumer protection. He said the regulator was nearing the final stages of reforms under the 2023 White Paper, including decisions on financial risk assessments, and cited £26 million for work against illegal gambling.
The UK Gambling Commission announced new rules on operators’ financial and ownership structures and changes to its Licence Conditions and Codes of Practice. The changes aim to improve the regulator’s information about operators and update consumer protections.
The Gambling Commission’s executive director Tim Miller criticised social media companies for allowing unlicensed operators to advertise, according to the report. He called for cross-sector support, but the report provides no further detail on his request.