Gambling Commission reports findings on illegal social-media lotteries
The Gambling Commission reported findings from UK research into consumer participation in unlicensed lotteries and raffles on TikTok, Facebook and Instagram. The regulator said consumers often focused more on whether a draw seemed genuine and offered a realistic chance of winning than on its legality, and identified risks when users were directed to third-party channels.
The findings inform regulatory and consumer-protection responses to unlicensed lotteries promoted through social media.