Sisal outlines online and retail integration strategy for Italian gaming
Sisal Italy executive Cristiana Manzaro described an integrated online and retail model at a gaming retail panel in Rome. She cited Sisal’s loyalty programme, which lets customers collect points through both channels, and said data and artificial intelligence could support personalisation and identify potentially problematic play.
Sisal’s cross-channel loyalty programme links retail and online customer activity and informs its approach to personalisation.