Sisal and Italy’s CONI launched the Win for Italia Team national-pool lottery game on 28 September, following its presentation on 8 September. According to the Italian Federation of Tobacco Retailers, 26.5% of sales will go directly to CONI to support Italian sport activities and programmes.
The lottery directs part of its sales to CONI, linking the product to funding for Italian sports activities and programmes.
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Reportedly, Sisal, Snai and PokerStars, brands of Flutter Southern Europe & Africa, won seven awards at the EGR Italy Awards 2026. Sisal took four prizes including Operator of the Year for the seventh consecutive year, Snai won Innovation in Sports Betting and PokerStars took Poker Operator and Marketing Campaign.
Sisal, Snai and PokerStars, brands of Flutter Southern Europe & Africa (SEA), received seven awards at the EGR Italy Awards 2026. The awards were reported on 21 October 2026.
Flutter selected Comversa Reply to develop and monitor generative engine optimisation for Sisal, SNAI and PokerStars in its Southern Europe and Africa region, according to a report dated 3 September 2026. The assignment includes assessing brand visibility and analysing responses generated by artificial intelligence systems.
Fennica Gaming has launched online casino games on Flutter Entertainment’s Sisal platform in Italy, marking its entry into the market. The companies said the titles are delivered through a direct technical integration, without an intermediary aggregator.
FanDuel has launched its Super Sub betting feature in the US, adapting a concept originally developed by Sisal. The feature transfers a player-based wager to the substitute when the selected footballer leaves a match, according to the report.
Lottomatica led Italy’s online betting market in September, reportedly, with a 36.3% share. Player spending reached €106 million, up 44% from the previous month, while turnover rose 20% to €1,312 million; Flutter held 28.1% and bet365 10.6%.