CONI and Sisal presented their partnership in Rome on 8 September to support Italy Team’s Olympic projects. The collaboration includes the Win for Italia Team lottery, due to start on 28 September, with 26.5% of proceeds allocated directly to CONI, according to the announcement.
The lottery directs a stated share of proceeds to CONI programmes for preparing Italy Team athletes.
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The EGR Italy Awards 2026 were held on 20 October at the Rome Cavalieri, with QuiGioco named Omnichannel Operator and ADMIRAL Pay winning Payments Supplier. Sisal took several operator categories, while PokerStars, Evolution, Light & Wonder, Playtech, Sportradar and Pragmatic Play were among the evening's protagonists. Commentator Jokerman79 said the awards reflect a market where competition increasingly rests on innovation and differentiation.
The EGR Italy Awards 2026 were held on 20 October at the Rome Cavalieri, where QuiGioco was named Omnichannel Operator and ADMIRAL Pay won the Payments Supplier category. Sisal received awards in several operator categories, and PokerStars, Evolution, Light & Wonder, Playtech, Sportradar and Pragmatic Play were among those recognised during the evening, according to the same report.
Reportedly, Sisal, Snai and PokerStars, brands of Flutter Southern Europe & Africa, won seven awards at the EGR Italy Awards 2026. Sisal took four prizes including Operator of the Year for the seventh consecutive year, Snai won Innovation in Sports Betting and PokerStars took Poker Operator and Marketing Campaign.
Sisal, Snai and PokerStars, brands of Flutter Southern Europe & Africa (SEA), received seven awards at the EGR Italy Awards 2026. The awards were reported on 21 October 2026.
Reportedly, Sisal has presented the first jackpot win of its daily Win for Italia Team lottery, worth €1,200,445.50, drawn on 28 September 2026 in Rome at the game's first contest. The winning "6" was matched by a Rome woman who chose to remain anonymous and be called "Miss Fortuna". The winning ticket was played at the Sisal Al Cafè Romano outlet on via Principe Amedeo 176 with the combination 10-12-19-24-33-34.
Sisal has presented the first jackpot win of its daily Win for Italia Team lottery, worth €1,200,445.50, drawn on 28 September 2026 in Rome at the game's first contest. The winning "6" was matched by a Rome woman who chose to remain anonymous and be called "Miss Fortuna". The winning ticket was played at the Sisal Al Cafè Romano outlet on via Principe Amedeo 176 with the combination 10-12-19-24-33-34.
Flutter selected Comversa Reply to develop and monitor generative engine optimisation for Sisal, SNAI and PokerStars in its Southern Europe and Africa region, according to a report dated 3 September 2026. The assignment includes assessing brand visibility and analysing responses generated by artificial intelligence systems.
Casaleggio Associati's August e-commerce ranking reportedly places Sisal first among Italian betting and casino websites, followed by Goldbet and Lottomatica. BetFlag gained 43 places and bet365 gained 15 in the overall top 100, ranking first and tenth respectively among the biggest risers.