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Flutter appoints Comversa Reply for GEO work across three Southern Europe brands

Deals & M&A

Flutter selected Comversa Reply to develop and monitor generative engine optimisation for Sisal, SNAI and PokerStars in its Southern Europe and Africa region, according to a report dated 3 September 2026. The assignment includes assessing brand visibility and analysing responses generated by artificial intelligence systems.

The contract brings an external supplier into search visibility work for three Flutter gambling brands.

End-of-day close Flutter (FLUT), USD, to 16 October 2026
Story date20 July 202616 October 2026

Latest reported results

Flutter NYSE: FLUT

Quarter ended 30 September 2026

Revenue
USD 3.87bn
Operating income
−USD 1.19bn10-Q filing 0001635327-26-000059

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