Play Alberta signed a multi-year sports betting partnership with the Edmonton Elks in Alberta, reportedly announced on 20 May 2025. The deal names Play Alberta the team’s official sports betting partner and renames Commonwealth Stadium Play Alberta Field for Elks home games.
The agreement gives Play Alberta official betting-partner status and stadium naming exposure during the Elks’ home games.
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Rush Street Interactive (RSI) announced on Wednesday that BetRivers had signed an exclusive partnership with Gateway Casinos & Entertainment in Alberta. The companies plan to link BetRivers’ online gambling offering with Gateway’s Edmonton properties through joint promotions and events starting this summer.
BetMGM and the NFL extended their Canadian sports betting partnership to Alberta this week, adding the province to Ontario, the companies said. The renewed agreement covers NFL-related marketing and hospitality activities and includes responsible gambling and integrity initiatives. The partnership runs for another year, according to the NFL Canada general manager.
Alberta’s 90-day transition period for unregulated online operators ended on 13 October. The Alberta iGaming Corporation said 51 approved sites were live, with 30 operators launching regulated platforms. Operators without final authorisation must shut down in the province.
Reportedly, Alberta's regulated online gambling market opened to private operators on 13 July 2026, with around 50 licensees including bet365, BetMGM and DraftKings competing alongside the AGLC-run Play Alberta. Private operators pay a $50,000 application fee, a $150,000 annual registration fee and a 20% tax on gross gaming revenue.
Alberta Gaming, Liquor and Cannabis listed 50 registered operators for the province’s commercial online gambling market as of 10 July 2026, according to the report. The market launched on 13 July with 22 sites run by 15 operators; the register includes government-run Play Alberta.