PENN’s theScore Bet signs multi-year NFL partnership in Canada
PENN Entertainment said theScore Bet agreed a multi-year partnership with the NFL in Canada. The deal gives PENN access to NFL marks and marketing, advertising, hospitality and fan-engagement assets for sportsbook and iCasino campaigns, including around NFL Kickoff, the draft, the postseason and the Super Bowl. PENN said its Canadian gaming brands operate in Ontario and Alberta.
The agreement gives PENN’s Canadian gaming brands NFL assets for sportsbook and casino marketing campaigns.